Challenge
New users needed to understand the product mechanics before placing meaningful trades, without being pushed through a generic tutorial.
Approach
I designed a progressive quest layer around account setup, market discovery, trade intent, and safety checks.
Outcome
A clearer first-session path that teaches by doing and keeps the product surface active from the first visit.
Public-safe case study
This page uses recreated product artifacts and abstracted workflow details. It is designed to show the product thinking, interaction model, and frontend direction without exposing private product or team material.