{
  "name": "Pelumi Alesh",
  "headline": "Senior Product Designer and UX Engineer",
  "summary": "Pelumi Alesh turns complex AI, fintech, trading, and enterprise systems into intuitive, seamless user experiences.",
  "website": "https://pelumialesh.work",
  "mainCaseStudy": "https://pelumialesh.work/case-study",
  "yearsOfExperience": {
    "productDesignAndUx": "6+ years",
    "seniorDesignRoles": "5+ years",
    "uxEngineeringAndFrontendImplementation": "1+ years in current product role, with earlier full-stack engineering experience",
    "fintechTradingPaymentsTreasuryAndBanking": "5+ years",
    "enterpriseAndInternalTools": "3+ years",
    "designSystemsAndReusablePatterns": "5+ years"
  },
  "targetRoles": [
    "Senior Product Designer",
    "Product Designer",
    "UX Engineer",
    "User Experience Engineer",
    "Interaction Designer",
    "AI Product Designer",
    "Fintech Product Designer",
    "Enterprise UX Designer",
    "Design Engineer"
  ],
  "contact": {
    "email": "hey@pelumialesh.work",
    "linkedin": "https://uk.linkedin.com/in/pelumi-aleshinloye",
    "github": "https://github.com/pelumialesh",
    "dribbble": "https://dribbble.com/Pelumi_"
  },
  "focusAreas": [
    "Product design",
    "UX engineering",
    "AI product design",
    "Fintech UX",
    "Enterprise UX",
    "Trading UX",
    "Interaction design",
    "Design systems",
    "Workflow design",
    "Dashboard design",
    "Information architecture",
    "Journey mapping",
    "User research",
    "Qualitative research",
    "Usability testing",
    "Prototyping",
    "Frontend implementation",
    "React",
    "TypeScript",
    "JavaScript",
    "Figma",
    "Cross-functional collaboration",
    "Product strategy"
  ],
  "matchingKeywords": [
    "AI products",
    "AI-assisted workflows",
    "prediction markets",
    "trading platforms",
    "leverage",
    "margin",
    "risk states",
    "liquidity",
    "order entry",
    "position management",
    "fintech",
    "banking",
    "wealth management",
    "asset management",
    "capital markets",
    "securities",
    "back-office tools",
    "payments",
    "treasury operations",
    "cash management",
    "reconciliation",
    "inventory workflows",
    "enterprise communication",
    "alerts",
    "chat",
    "notifications",
    "focus modes",
    "internal tooling",
    "dashboards",
    "data visualization",
    "operational workflows",
    "design systems",
    "frontend engineering",
    "React",
    "TypeScript"
  ],
  "experience": [
    {
      "company": "Ultramarkets",
      "role": "User Experience Engineer",
      "dates": "Nov 2024 - Present",
      "location": "Singapore / Remote",
      "domain": ["AI-assisted prediction-market trading", "fintech", "trading UX", "margin trading", "risk workflows"],
      "summary": "Led design, product thinking, and front-end execution for a leveraged prediction-market trading platform across discovery, trading, margin, risk, and position management.",
      "details": [
        "Designed and helped build trading surfaces for market discovery, order entry, leverage controls, liquidity context, risk feedback, and position management.",
        "Built the product visual language, design system, and trader-focused brand direction across the trading app and landing page.",
        "Translated dense trading, liquidity, and execution workflows into clearer, safer user experiences for real-time decision-making."
      ],
      "projects": ["Trading screen", "Genesis Points and Onboarding"],
      "skills": ["Product design", "UX engineering", "Trading UX", "Design systems", "Frontend implementation", "React", "TypeScript", "Risk states", "Onboarding", "Product loops"]
    },
    {
      "company": "Bloomberg",
      "role": "Senior Interaction Designer",
      "dates": "Oct 2023 - Oct 2024",
      "location": "Greater London, England, United Kingdom / Hybrid",
      "domain": ["Enterprise UX", "professional communication", "alerts", "chat", "internal tools"],
      "summary": "Designed enterprise communication and operations workflows across alerts, chat, focus modes, and high-volume professional collaboration tools.",
      "details": [
        "Built research strategies, wireframes, prototypes, usability tests, and design-system patterns for internal tooling and Instant Bloomberg workflows.",
        "Designed alert creation and management experiences for operations teams.",
        "Worked on Alerts, TOMS, Sharing, and Instant Bloomberg Chat with cross-functional product and engineering partners."
      ],
      "impact": ["Reduced alert creation time by 40%.", "Reduced onboarding time by 25% through redesigned workflows and reusable interaction patterns."],
      "projects": ["Alerts", "IB Focus mode", "Communities"],
      "skills": ["Enterprise UX", "Interaction design", "Qualitative research", "Usability testing", "Design systems", "Alerts", "Chat UX", "Notifications", "Internal tools"],
      "publicCaseStudyAvailability": "On demand"
    },
    {
      "company": "FirstBank",
      "role": "Senior Product Designer",
      "dates": "Mar 2021 - Dec 2021",
      "domain": ["Banking", "wealth management", "asset management", "capital markets", "securities", "back-office workflows"],
      "summary": "Led product design for a unified finance app integrating wealth management, asset management, capital markets, securities, and back-office workflows.",
      "details": [
        "Led a multidisciplinary team to envision and design a unified app across merchant banking, asset management, capital, and securities.",
        "Facilitated workshops to understand customer pain points and translated insights into onboarding, information architecture, and reusable UX improvements.",
        "Created a UX pattern library and design system from scratch."
      ],
      "impact": ["Reduced time spent on new designs by 85%.", "Drove a 353% increase in new user sign-ups through a unified onboarding experience."],
      "projects": ["Wealth management, Asset management and Backoffice"],
      "skills": ["Fintech UX", "Banking UX", "Product strategy", "Workshops", "Information architecture", "Design systems", "Onboarding", "Mobile app design", "Web app design"]
    },
    {
      "company": "Shell",
      "role": "Senior UX Designer",
      "dates": "Jan 2021 - Aug 2023",
      "location": "Greater London, England, United Kingdom / Remote",
      "domain": ["Treasury", "finance operations", "dashboards", "data visualization", "reconciliation"],
      "summary": "Led treasury digitization work across cash management, payments, inventory, reconciliation, liquidity dashboards, and dense operational data workflows.",
      "details": [
        "Led design for Shell's end-to-end treasury digitization, transforming workflows across cash management, payments, inventory, and reconciliation.",
        "Designed dynamic dashboards visualising liquidity, transactions, and revenue flows from material sourcing to invoicing across multiple business units.",
        "Collaborated with finance, engineering, and sales to translate extremely dense data into adaptive, user-friendly layouts."
      ],
      "impact": ["Reduced manual reconciliation time by 45%, improving treasury teams' ability to monitor liquidity and cash flow across multiple business units."],
      "projects": ["Treasury Ops Dashboard", "Data Xplorer"],
      "skills": ["Treasury UX", "Dashboard design", "Data visualization", "Operations UX", "Enterprise workflows", "Stakeholder collaboration", "Finance systems"],
      "publicCaseStudyAvailability": "Data Xplorer is public. Treasury Ops Dashboard is available on demand."
    },
    {
      "company": "Fluna",
      "role": "Senior Product Designer",
      "dates": "Mar 2022 - Oct 2023",
      "location": "London Area, United Kingdom / Remote",
      "domain": ["Payments", "brand", "marketing website", "web app", "UX research"],
      "summary": "Designed brand, research, and product surfaces for payments experiences across the marketing website and web app.",
      "details": [
        "Designed payment-focused public-facing and product surfaces, including marketing website structure, product interaction patterns, brand direction, and web app workflows.",
        "Balanced conversion, trust, product clarity, and operational usability."
      ],
      "projects": ["Marketing website", "Web app"],
      "skills": ["Product design", "Branding", "UX research", "Payments", "Web design", "Conversion", "Visual systems", "Web app UX"]
    }
  ],
  "publicPages": [
    "https://pelumialesh.work",
    "https://pelumialesh.work/case-study",
    "https://pelumialesh.work/about",
    "https://pelumialesh.work/work/trading-screen",
    "https://pelumialesh.work/work/side-quest-onboarding",
    "https://pelumialesh.work/work/firstbank-web-mobile-app",
    "https://pelumialesh.work/work/data-xplorer",
    "https://pelumialesh.work/work/fluna-marketing-website",
    "https://pelumialesh.work/work/fluna-web-app"
  ],
  "confidentialWorkPolicy": "Locked Bloomberg case studies and the locked Shell Treasury Ops Dashboard case study are intentionally not listed as public crawlable work pages; they are available on demand."
}